brand identity design
Teakali was born out of the desire to connect. To connect to those we know dearly, and to connect with those we do not yet know. From masala chai enjoyed on the streets of Calcutta, India, to a cup of black tea sipped in a small cafe in Adare, Ireland. A pot of lemon tea shared in Luwero, Uganda, to a mug enjoyed on my own porch with friends and family I love dearly. One can always take a few minutes to enjoy a cup of tea. Anytime is a good time for tea.
Kali is the name of the owner and it also means time, so the name simply reads tea time. The obvious direction for a name like this is a clock of course, but I didn’t want it to be too obvious. For those who know what the name means, they will eventually see that it’s a clock and the two leaves are the hands of the clock. They will say, “Oh, I get it!” and for those who don’t know what the name means, the logo will not be confusing or disorienting in any way.