Scott Kent Jones

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Scott Kent Jones

brand identity design & web design

 

Scott is a podcast host, producer, consultant, and creator. He has a unique and engaging style that captivates his audience. What makes him a great podcast personality and interviewer is his balance of knowledge and empathy. 

Rational

For Scott’s logo, I wanted to create something that reflects his personality of being both serious and fun. The content that Scott deals with on a daily basis is important—it gets to the heart of humanity, yet he is a lively, fun and engaging personality. Using a serif font that has high contrast from the thick and thin points brings out the elegance and importance of Scott’s work yet the fact that the letters on not aligned tell you that he is fun and vibrant—he doesn’t fit into the mold at all. When people see this logo, they will be able to get an idea of who Scott is subconsciously before they ever meet him or listen to his podcasts.

 
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