brand identity & package design
A hobby making luscious things beginning in 2015, launched a new-found passion to grow and share them with others. Handcrafts small batch body and herbal products and natural wax candles. RJ’s Essentials handmakes soaps and body products made with the ﬁnest ingredients and herbal infusions. All products are free of toxic chemicals, parabens or formaldehyde.
I wanted to create a brand that was both modern, simple and luxurious while also being casual, calm and approachable. You mentioned liking natural, leafy elements so I created something that could is elegant and refined with the clean typography and layouts but it brings you to the essentials and the environment through the branch and leaf illustrations.