brand identity design
Podcents is a review and discussion podcast that helps people navigate the podcast world. It is fast-paced and lighthearted—intended to be informative and poignant.
I created the brand identity for Podcents with the medium in mind. It will mostly be seen on the iTunes app and their website. I wanted it to stand out among all the other podcasts out there and be engaging but also represent the creators behind this gig appropriately. These are two guys with a varied set of interests, including art, music, learning, and podcasts of course.
The logo which is also the cover art to the podcast is two coins or pennies with silhouettes of the two makers—echoing Abraham Lincoln. The title Podcents was intended to be like the phrase “two cents” because that is what they are doing—giving their two cents about all these different podcasts.