Papa’s Cupcakes offers high quality, hand crafted and homemade baked goods.
To goal was to stand out and differentiate Papa’s Cupcakes from their competitors as a high quality, high-end, unique, and professional brand while still keeping the warm, personal, and handmade touch.
I wanted to incorporate a hand-drawn illustration to complement the hand-crafted/homemade and friendly nature of Papa’s Cupcakes. The imperfection of the logo makes it personal and emphasizes the idea that each cupcake is handmade with love and care.
I also incorporate the idea of warmth and friendliness through the color palette. The colors are fun, bright, lighthearted and approachable, which is exactly what you want when you are thinking about cupcakes.