Nicholas Fritz Images

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Nicholas Fritz Images

logo design

 

Nick is a very unique and interesting photographer whose work ranges from beautiful landscapes to run down forgotten buildings. I wanted to create a clean, modern and versatile logo that works well on its own, but can also serve as a watermark on an image of an elegant and artistic photographer.

Rational

At a distance, the words going around in a circle slightly resemble a camera lens and the focusing guides (upper left and lower right brackets) are an obvious reference. I wanted to add a subtle detail to the initials and take some weight out of the center so I took some pieces out of the letters and it added an interesting and unique touch. 

 
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