Caitlin Jane Calligraphy

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Caitlin Jane Calligraphy

brand identity & web design

 

Caitlin Jane Calligraphy offers modern, simple, and classic pieces with an emphasis on exceptional customer service.

Rational

The bones of Caitlin Jane Calligraphy was already there and it was good. The layout of the logo was clean, minimal and professional and the colors used in things like the Instagram account were headed in the right direction. The main goal here was to refine and strengthen what was already there.

The basic concept of the logo is the same but I wanted to change the hierarchy and emphasize the difference between the first and second line more obvious and therefore, more readable. The logo is clean, modern with a simple sans serif font as well as really interesting because of the treatment of the four A’s. In the end—I feel like this logo achieves the elegant and classy, but still unique experience we were aiming for.

 
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