brand identity design
AW Portraits is an all women’s portrait studio specializing in boudoir, branding images and professional portraits. We want to showcase the power, strength and beauty each woman has in her own special way—in both personal and professional paths.
I wanted to create something classic as well as sexy and strong so I went with a simple serif typeface. The serif typeface conveys maturity, while the all lowercase logo is still playful and approachable.