Bloomcherish

 
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Bloomcherish

An event flower distributor that specializes in wedding flowers and special events. They source flowers from all around the world to ensure flower availability and quality.

Audience

The audience of Bloomcherish are generally female floral designers at the age of 24-32. They are naturally creative individuals who pay attention to detail and believe it’s in the detail that makes all the difference. They would likely live in a well-kept, organized home with special attention to details.

The brand's buzzwords

Variety

Quality

Detail

Celebration

Community

Simplicity

Beauty

Refined

 

The Direction

I went with a sans serif to keep it minimal and modern, but tweaking it a bit to make it more interesting and unique. For the color, I wanted to do something a little more bright and bold to reflect the flower industry and make clients excited to work with you.

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PortfolioMacKenzie Kuhns